Rebuilding a futures broker’s mark into a modern, premium identity people trust on sight.
Project Overview
Alpha Centauri is a licensed futures broker in Indonesia, registered under and supervised by BAPPEBTI, and an official member of CFX, the country’s regulated crypto futures exchange. Founded in 2023 and fully acquired by TRIV, one of Indonesia’s leading digital asset platforms, the company sits right where traditional finance meets digital assets. My role was to rebrand the identity from the ground up, taking the old triangular mark and rebuilding it into something cleaner, more modern, and premium enough to match a regulated financial institution.
What I delivered:
Challenge
The old identity leaned on a complex triangular mark with fine geometric lines that were hard to apply and easy to lose at small sizes. The rebrand had to keep enough of that original DNA for the company to still feel like itself, while looking far more modern, solid, and premium. As a regulated broker working across futures and digital assets, the brand needed to read as official and stable without slipping into generic finance or crypto heavy cliché. The key tensions:
Results
The result is a confident geometric “A” that carries the idea of Alpha while reading as an upward arrow, a quiet signal of growth and direction. Deep royal blue does the heavy lifting for trust and stability, a warm sand gold accent adds a premium edge, and clean Lota Grotesque type keeps the full company name sharp and easy to read.
Every element is built to scale, holding its shape from a small app icon to a full backdrop without losing clarity. The outcome is an identity that finally looks as credible, stable, and forward moving as the business behind it, ready to carry Alpha Centauri Berjangka across decks, documents, merchandise, and every digital and print touchpoint.
