About

Eight years. I have spent that time building brand identities and digital products across a range of industries, with a deep focus on fintech, edutech, crypto, and other tech companies. That time spans both in house and studio work, so I understand the strategy behind a brand as well as the day to day reality of keeping it consistent once it ships.

Strategy first, always. Every project starts with discovery, where I get to know your business, your market, and the people you are trying to reach before I open a design tool. From there I move into concept and direction, then build out the full system, and finish with guidelines so your team can use the brand confidently without me in the room.

Logo & Brand Identity Essentials takes 2 to 4 weeks, and Complete Logo & Brand Identity about 6 weeks.

Illustrator, Photoshop, and InDesign for identity and print, Figma for product and interface work, Framer and WordPress for websites, and Miro and Notion to keep strategy, feedback, and delivery organized throughout the project.

Tech is where I go deepest, especially fintech, edutech, and digital products, because trust and clarity are the hardest things to design and that is exactly the problem I enjoy solving. That said, I am not limited to it. I have built identities for industries well outside tech, including a century old logistics association in Belgium. If your brand needs to feel credible and built to last, we will get along well.

Yes. I am based in Indonesia and work remotely with clients around the world, including the United States, Australia, Singapore, and Belgium. Working across time zones is normal for me, so we will set a clear communication rhythm and meeting schedule at the start of the project and you will always know where things stand.

The Free Brand Check looks at your website and compares it with two peers, in two pages. The Full Brand Audit covers every key channel, three competitors and a working session, and ends with a clear recommendation for what to do next.