What I Do

I make brands look as smart as they already are. Here is the work I take responsibility for, and what finished actually means in each.

Brand Identity

The full visual foundation of your brand, designed to feel confident today and still make sense in ten years. Memorable, versatile, and unmistakably yours.

  • Logo design
  • Visual identity systems
  • Color and typography
  • Iconography and patterns
  • Brand guidelines

Graphic Design

The everyday design that keeps your brand looking sharp everywhere it shows up, from your feed to the meeting room.

  • Social media design
  • Stationery and print
  • Presentations and pitch decks
  • Marketing and campaign assets
  • Packaging and merchandise

Web Design

Websites that feel just like your brand and are a real pleasure to browse. Built to look great and turn visitors into clients.

  • Landing pages
  • Marketing websites
  • Framer, WordPress, and no code builds
  • Responsive layouts
  • Design to development handoff

Product Interface

Clean, intuitive product interfaces that people actually enjoy using, from the first sketch to the final polished screens.

  • UI design
  • UX and user flows
  • Wireframes and prototypes
  • Design systems
  • Mobile and web apps

FAQ

Eight years. I have spent that time building brand identities and digital products across a range of industries, with a deep focus on fintech, edutech, crypto, and other tech companies. That time spans both in house and studio work, so I understand the strategy behind a brand as well as the day to day reality of keeping it consistent once it ships.

Strategy first, always. Every project starts with discovery, where I get to know your business, your market, and the people you are trying to reach before I open a design tool. From there I move into concept and direction, then build out the full system, and finish with guidelines so your team can use the brand confidently without me in the room.

A full Brand Identity System typically runs three to eight weeks, depending on scope and how quickly feedback comes back. Brand Essentials, my lean package for early stage founders who need to launch fast, is delivered in one to two weeks. Single pieces like a standalone logo or a landing page are quicker, and I will always give you a clear timeline before we start.

Illustrator, Photoshop, and InDesign for identity and print, Figma for product and interface work, Framer and WordPress for websites, and Miro and Notion to keep strategy, feedback, and delivery organized throughout the project.

Tech is where I go deepest, especially fintech, edutech, and digital products, because trust and clarity are the hardest things to design and that is exactly the problem I enjoy solving. That said, I am not limited to it. I have built identities for industries well outside tech, including a century old logistics association in Belgium. If your brand needs to feel credible and built to last, we will get along well.

Yes. I am based in Indonesia and work remotely with clients around the world, including the United States, Australia, Singapore, and Belgium. Working across time zones is normal for me, so we will set a clear communication rhythm and meeting schedule at the start of the project and you will always know where things stand.

NP logo holographic 2

Have an interesting idea you'd like some help building?